| 1978 |
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Eleanor Kwok, founder of the Group, and her husband, Simon Kwok, began their cosmetics retailing business from a 40-square-feet 'Sa Sa' counter in Hong Kong. |
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| 1990 |
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Opening of the first "Sasa" Cosmetics standalone high-street store in Causeway Bay, Hong Kong. |
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| 1992 |
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Opening of the first branch store in Tsimshatsui, Kowloon, Hong Kong. |
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| 1997 |
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Sa Sa was listed on the Main Board of The Stock Exchange of Hong Kong in June with an oversubscription rate of more than 500 times. |
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Opening of first stores in Macau, Taiwan and Singapore. |
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Total number of stores increases to 11 in Hong Kong. |
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| 1998 |
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Opening of the first store in Malaysia. |
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| 2000 |
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Opening of La Colline specialty store offers customers premium beauty products and services, and demonstrating the Group's diverse brand-management capabilities. |
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Sa Sa acquires a major stake in Phillip Wain, a leader in premium ladies' beauty and health clubs in Asia. |
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Opening of the Group's 50th retailing outlet in Asia. |
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Launch of Sasa.com offers customers round-the-clock on-line shopping of beauty products. |
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| 2001 |
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Launch of Korean language site at Sasa.com strengthens the Group's penetration of the Korean market, one of the biggest e-commerce markets in Asia. |
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| 2002 |
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Appointed as sole agent for "Elizabeth Arden" in Hong Kong and Macau. |
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| 2003 |
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25th anniversary of the Sa Sa International Group. |
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Become a 100% stakeholder in Phillip Wain. |
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| 2004 |
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Official launch of the new image store featuring a contemporary and upbeat design, which provides a pleasant shopping environment and strengthens its "Comestics Retail Specialist" image. The new store format is part of our continuous efforts and commitment to providing an enjoyable shopping experience for customers. |
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| 2005 |
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Opening of the first Mainland store in Shanghai, China. |
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Opening of the largest "Sasa" store in Asia (covering 8,000 sq. ft.) in Tsim Sha Tsui, Hong Kong. |
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| 2006 |
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Opening of the first Suisse Programme beauty counter in Mainland China. |
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| 2007 |
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10th Anniversary of Sa Sa's listing in Hong Kong. |
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| 2008 |
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30th anniversary of Sa Sa International Group. |
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Opening of the Group's 100th store in Asia. |
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Disposal of beauty services business to focus on core retail and brand management businesses. |
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Opening of first five stores in Beijing, China. |
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| 2009 |
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Opening of the largest "Sasa" store in Asia (covering 10,000 sq. ft.) in Tsim Sha Tsui, Hong Kong. |
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Opening of the first two stores in Wuhan, and the first store in Suzhou, China. |
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Opening of the first Suisse Programme specialty store in Hong Kong. |
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| 2010 |
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"Sasa" store network expanded into Tianjin, Yichang, Ningbo, and Shaoxing, China. |
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2011 |
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Opening of "Sasa" stores in 13 cities in Mainland China, including Qingdao, Shenyang, Zhenjiang, Yinchuan, Xiamen, Shijiazhuang, Zhengzhou, Fuzhou, Changzhou, Guangzhou, Taizhou, Taiyuan and Daqing. |
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Opening of the Group's 200th store in Asia. |
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Sa Sa became a constituent member of the Hang Seng Corporate Sustainability Benchmark Index. |
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| 2012 |
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Opening of the first stores in Dalian, Jinjiang and Harbin, China. |
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Opening of the largest "Sasa" flagship store in Asia (covering 12,000 sq. ft.) in Jordan, Hong Kong. |
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Opening of the Group's 100th store in Hong Kong and Macau market. Sa Sa became a constituent member of the Hang Seng Corporate Sustainability Benchmark Index for the second succesive year.
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