Majolica Majorca, a cosmetics brand from Japan's Shiseido aimed at young women. Its jewel-like products are sold in six other Asian markets, backed by lush, web-based storytelling, whispering promises of everlasting loveliness. Even the name -- say it out loud a few times -- is supposed to evoke a fairytale spell. "The brand itself is actually the magic to becoming an adorable woman," said Hidetaka Shimizu, a top marketing executive for Majolica Majorca. "If you wish hard, you will become pretty and it will come true."
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